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...2008³â KDMA CRM ÄÁÆÛ·±½º °â CRMÇÐȸ Ãß°èÁ¤±âÇмú´ëȸ |
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...KDMA (Çѱ¹µ¥ÀÌÅͺ£À̽º¸¶ÄÉÆÃÇùȸ), Çѱ¹CRMÇÐȸ |
Çà»çÀϽà |
...2008³â 10¿ù 29ÀÏ(¼ö) 12:30~17:50 |
Çà»çÀå¼Ò |
...È«¸ª KAIST °æ¿µ´ëÇÐ |
Çà»ç³»¿ë |
...ÃֽŠCRM Æ®·»µå¿Í ¿¬±¸ µ¿Çâ |
Âü °¡ ºñ |
...ºñȸ¿ø »çÀüµî·Ï : 40,000¿ø, ÇöÀåµî·Ï : 50,000¿ø
...(Çлý »çÀüµî·Ï : 20,000¿ø, ÇöÀåµî·Ï : 30,000¿ø)
...Á¤È¸¿ø(KDMA ¹× Çѱ¹ CRM ÇÐȸ) : 20,000¿ø
...* KDMA Æ÷·³Àº http://www.kdma.org¿¡¼ ȸ¿ø°¡ÀÔÀÌ °¡´ÉÇÕ´Ï´Ù.
...Á¤È¸¿ø °¡ÀԽà ȸ¿ø ÇÒÀΰ¡ Àû¿ëÀ» ¹ÞÀ¸½Ç ¼ö ÀÖ½À´Ï´Ù. |
ÀÔ±ÝÀºÇà |
...¿ÜȯÀºÇà: 010-33-24510-2, ¿¹±ÝÁÖ : (»ç)KDMA |
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...ÄÁÆÛ·±½º Âü°¡ ½Åû¼ ´Ù¿î·Îµå, ÀÛ¼º ÈÄ e-mail·Î Âü°¡½Åû |
°ü·Ã¹®ÀÇ |
...KDMA °¡ÀÔ½Åû ´ã´çÀÚ : ¹Ú±Ù °£»ç Tel : 010-3681-4474
...Tel/Fax : 031-204-2354 / e-mail : webmaster@kdma.org |
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12:30-13:30 |
...µî ·Ï ¹× ÀÔ Àå |
13:30-13:50 |
...Àλ縻 : °í±¤¼® (Çѱ¹µ¥ÀÌÅͺ£À̽º¸¶ÄÉÆÃÇùȸ ȸÀå)
................¹ÚÂù¿í (Çѱ¹CRMÇÐȸ ȸÀå) |
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Track 1
(Àå¼Ò : ¾ÆÆ®¸®¿ò)
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Track 2
(Àå¼Ò : Á¦1È£°ü ´ë°´ç)
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14:00-14:40 |
ÀÌÁÖ¹Î, ±èÇü¼ö
(°æÈñ»çÀ̹ö´ëÇб³, °æÈñ´ëÇб³)
¿Â¶óÀÎ ¼îÇθô¿¡¼ ÀÎÁöÀû °¡Ä¡°¡
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ÀÌÀ±ÅÃ
(SC Á¦ÀÏÀºÇà)
À̺¥Æ® ±â¹Ý CRMÀÇ È°¿ë»ç·Ê
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14:40-15:20
|
ÀüÁß¿Á, ÀÌÀº¹Ì
(ºÎ°æ´ëÇб³)
°í°´º¸»ó ÇÁ·Î±×·¥ ó¸®ÀÇ °øÁ¤¼ºÀÌ
ºÎÁ¤Àû °¨Á¤, °á¼ÓÂ÷¿ø ¹× ºÒÆò
Çൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸
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±è¿µ¼®
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ÀüGrobal CRM trendÀÇ °ËÅä ¹× Áֿ䱸¿¬»ç·Ê
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15:20-16:00 |
Á¤Çü½Ä, ÃÖ¼ö¾Æ, ±è¿µ½É
(Á¶¼±´ëÇб³)
Áö¿ªÃàÁ¦ÀÇ È¯°æÀû¿äÀΰú
¹æ¹®ÀÚÀÇ °³ÀÎÀû¿äÀÎ ¹× üÇèÀÌ
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(¾Æ¸§´Ù¿î °¡°Ô)
ºñ¿µ¸®Á¶Á÷ÀÇ CRM Çʿ伺°ú Àü·«
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|
16:00-16:30 |
...Coffee Break |
16:30-17:10 |
(Àå¼Ò : Á¦1È£°ü ´ë°´ç)
¹ÚÁ¤Àº
(ÀÌÈ¿©ÀÚ´ëÇб³)
Critical Review of CRM Studies for Academicians and Practitioners:
The Past, the Present and the Future |
17:10-17:50 |
(Àå¼Ò : Á¦1È£°ü ´ë°´ç)
ÇÑ»óö
(¸ÅÀÏÀ¯¾÷)
°í°´¼øÃßõÁö¼ö(NPS)ÀÇ Àü·«Àû È°¿ë
|
18:00-19:00 |
...¸®¼Á¼Ç (Àå¼Ò : ¾ÆÆ®¸®¿ò)
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±âŸ»çÇ× |
...(1) ¸íÇÔ ÁöÂü : Çà»ç Àü µî·ÏÈ®ÀÎ ÈÄ Ã¥ÀÚ ¹× ¿µ¼öÁõ ¹èºÎ
...(2) Âü°¡ºñ ³³ºÎ : ¼¼¹Ì³ª ÇöÀå¿¡¼ ³³ºÎ °¡´É, Ä«µå°áÁ¦°¡´É
...(3) »ç¾÷ÀÚ µî·ÏÁõ ÁöÂü : °è»ê¼ ÇöÀå ¹ß±ÞÀ» Èñ¸ÁÇϽô ºÐ
...(4) Çà»ç ´çÀÏ KDMA Á¤È¸¿ø °¡ÀÔ °¡´É
...(5) ÁÖÂ÷°¡´É : È¥Àâ ¿¹»óµÇ¿À´Ï ´ëÁß±³Åë ÀÌ¿ë ¿ä¸Á
...(6) Á¡½É½Ã°£ ´Ù°ú Á¦°ø, Á¾·á ÈÄ ¸®¼Á¼Ç Á¦°ø |
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